CPA Observation Post

Financial advisers embrace social media despite concerns

Financial advisers' move to social media is accelerating, despite concern about compliance, according to a survey by Registered Rep. and WealthManagement.com. Advisers increased business use of social media by 12 percentage points during the past six months, the survey found. LinkedIn is most popular among advisers. Read More>>

ADP Expands Availability of Mobile Solutions App in the U.S. (via @AccountingToday)

ADP said Monday that small businesses using the company’s online payroll management offering, RUN Powered by ADP, along with those utilizing its human resources outsourcing product ADP TotalSource, will now be able to access the ADP Mobile Solutions app. Read More>>

Five Best Social Media Practices for Small Businesses

When it comes to social media, the market is quickly becoming saturated. There's Facebook, Twitter, Tumblr, foursquare, LinkedIn, QR codes, mobile apps, blogs – and now even, Google+ So, it's no wonder some entrepreneurs feel inundated with all of the social media platforms. Read More>>

Nine Green Apps That Can Save You Cash

There's no doubt that businesses need to become more environmentally aware in their everyday decision-making if the planet is to have a sustainable future. What's equally compelling about many eco-minded strategies and solutions, however, is that they can also save you money. Read More>>

NJSCPA Launches Mobile App for Members

The New Jersey Society of CPAs is pleased to introduce NJSCPA Mobile, the Society’s new mobile app. Available for BlackBerry*, Android*, iPhone, iPad and iPod Touch, NJSCPA Mobile allows you to search, find and connect with other members; receive the latest professional news; and view Society events all from your smartphone or mobile device. Read More>>

Small Businesses Using Social Media, Wireless More Than Ever

Small business owners are more tech savvy than ever, according to a recent AT&T Small Business Technology Poll. The survey found that 72% of small businesses use mobile apps, with 38% reporting that they could not survive without such apps. Many more businesses also jumped on the Facebook bandwagon in 2011, with 41% of small businesses creating pages for their company, up 52% from last year.

Even more importantly, 41% of those who use social media reported that they have seen measurable success from their efforts, in terms of better communicating with their new and/or existing customers. Read More>>

Women, young adults are active 'social animals'

Women and young people are the most active users of social media today, and women in their 30s make up more than half of heavy contributors — that is, they engage in six or more social media activities. Read More>>

IRS Expands Use of Twitter to Help Taxpayers, Tax Professionals

The Internal Revenue Service announced the availability of expanded Twitter feeds to share timely information with taxpayers and the tax professional community. The IRS Twitter news feed, @IRSnews, provides the latest federal tax news and information for taxpayers. The focus of the IRS Twitter messages will be on easy-to-use information, including tax tips, tax law changes and important IRS programs such as e-file, the earned income tax credit and “Where’s My Refund." Read More>>

N.J. Society of CPAs Facebook Page Surpasses 2,000 Fans

The New Jersey Society of Certified Public Accountants (NJSCPA) is pleased to announce that the NJSCPA page on Facebook has surpassed 2,000 fans. The Society celebrated by awarding “CPAs Do It on the 15th” t-shirts to 20 lucky fans and Society members.

Additionally, the Society’s Twitter page has drawn nearly 1,000 followers and the LinkedIn page boasts more than 1,100 members. The NJSPCA’s two blogs, CPA Exam Cram and Observation Post, have attracted nearly 80,000 and 20,000 page views, respectively.

“Operating with three goals in mind – driving member retention through a greater level of engagement for current members; creating networking and learning opportunities for current members; supporting existing membership acquisition programs – the NJSCPA has used the power of blogs and social networking to reach potential, new and long-time Society members as well as CPA exam candidates across the country,” said Don Meyer, the Society’s Director of Communications and Marketing.

Follow the NJSCPA at:

• www.njscpa.org/examcram
• www.njscpa.org/observationpost
• www.njscpa.org/facebook
• www.njscpa.org/linkedin
• www.twitter.com/njscpa

NJSCPA Joe Rosenberg talks about building his business through LinkedIn (from @NYTimes)

Joe Rosenberg, CPA of Florham Park, N.J., says in today's New York Times that his participation on LinkedIn, widely considered the social network for business professionals, has resulted in $10,000 to $15,000 in business from new clients over the last year. Read More>> (free registration required)